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India,Consumer Trends,Mobile

Smartphones In India: Men & Women

[Video: 1:27]

Despite being in a minority of smartphone users in India, women are still active on their devices, often in different ways to men.

On average, they talk less but chat more, while watching more video and listening to more music.

What’s on your screen likely depends on your gender, summarized research agency Nielsen, which maintains a smartphone panel in India with mobile specialist Informate.

Our video showcases some of the latest findings.

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